First draft of Music Video

Intertextuality of Banner's albums

 When adding lyrics to the music video, I decided to include intertextual references to Banner's albums and EPs that have been released over previous years. This has been done through using similar typography that has been used in previous albums in the music video. (However, this has not been saved into the first draft of the music video). 

Website Progress

Home Page: 

Easter Egg when first open page - still in the editing process 

Music Video is still in progress (not the final draft), underneath the music video are some lyrics from the song 

Moving frames of tweets from fans of the music video and artist 

Album playlist includes working function of being able to play other songs that are in the album 

Merch needs to be redone as it currently uses secondary data images rather than original pictures 

BTS video is still in progress - (not the final draft)

Mini gallery section to promote photoshoots and parts of the music video 

When clicked on UMG logo directs the audience to the UMG website 

Gallery:

The gallery is still in progress

Merch Store:

Merchandise needs to be updated with original content and not secondary data models 

First draft of 30 second video

Album Cover First Draft

 

Photoshoot images

 

Final Hoodie Merch Designs

 

Final Joggers Designs

 

Final T-shirt of Design 1

Final Logo Design

After testing out some more designs of possible logo ideas I have decided for the logo below to be the final design for my music artist. I intended for this logo design to still incorporate some characteristics of classic 90s retro logos but also wanted the simplicity of a 21st-century logo.

Statement of Intent

Statement of Intent

 

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief ?

 

 

Product 1:

 

For my music video, I intend to create a video that portrays the love of a homosexual couple as upon my research into Universal Music Group, I have found that  there is a lack of representation of non heterosexual couples in music videos. I will be doing this by using models within the ages of the target audience of 16-25 as I believe it would allow the audience to emotionally engage with the music video. For this, I will be using the song Someone to You by the Banners as the fast and upbeat song would would allow me to use a range of different shot types in which some would reflect the lyrics of the song as suggested by Andrew Goodwin, allowing me to make a video that is also interesting. As the current trends in todays society for the younger demographic, is for example wearing fashion trends from the 1990s, I have decided to include this into my music video through basing the costumes and context of the video that of the 1990s. I will be doing this through the intertextuality of 90s bands and music artist such as Micheal Jackson and Fall Out Boy through vinyls in the shots, and also including a vintage like filter in the video. 

 

Product 2:

 

As well as this, I will produce a website to work alongside the music video, creating digital convergence. This would include information about the artist, merchandise selling, tour information, behind the scenes videos and photos as well as much more. With the current generation being heavily involved in technology because of the evolution of the media, I intend to make the website easy to function and engaging for the target audience as well as aesthetically pleasing to make sure the audience is interested in the website. The website will include links to other social media platforms such as Twitter and Instagram, the music video and also to streaming platforms as it is the most popular way in which the target audience listen to music. I will also make sure that the website allows for the audience to actively engage with the artist by creating a feature which allows the audience to sign up for newsletters and exclusive information on the artist.  

 

 

Costume Moodboard for Females

 

Costume Moodboard for Males

 

Casting

       Anastasia Harris 

Ana would be playing one of the main characters in the music video, that being the girlfriend.

Not only is Ana a media student but her confidence in performing and having an outgoing personality would help engage the audience in the music video and would be easier to help the audience to feel the emotions that I intend to portray in the video. 

Dylan Winter 

Dylan would be playing the other main character in the music video of the boyfriend.

I chose Dylan to be the other main character because of her chemistry with Ana as it would help portray the emotions that I am trying to portray from the music video. As well as his natural ability to be a great actor. 

Mitchell Rogers 

My friend Mitchell will be playing the artist himself Michael Nelson also known as BANNERS (his stage name). He would also be playing the guitar in the video 

I chose Mitchell to play the other main character because of his distinctive style as well as his confidence when being in front of the camera. 

Location Report

 

When deciding on the locations that are being featured in my music video, I wanted to include places that have a 90s aesthetic. This mostly included locations in London such as Camden Market and include shots of the underground tube stations such as Oxford Street. In the 90s teenagers commonly attended the arcades which is why I have decided to include this location into my music video; making sure the theme of the 90s is represented throughout the video. Not only would Alexandria Palace Park be the destination to include a picnic scene in the video but it would be a great location to take cut away shots. Overall, the main concept behind these locations was to make sure they would be places teenagers would typically go to such as the skate park. 

Logo Designs

 

Taking into considsation the characteristics of logo designs from the 90s, I wanted to incorporate the bright colours that typically seen in logos. For this reason, I decided for the brand identity of the artist to be based around the pastel colours of yellow, pink and blue with accents of black and white. However, further analysing the logo, I saw that it was rather too plain and would not appeal to the public eye, which is why I decided to adapt and apply my research of the characteristics of 90s logo and include geometric patters to the logo to make it more appealing to the eye. The cassette tape which is included is to represent the 90s as cassette tapes were highly popular during this era. Also it includes a direct link to the music video as a cassette tape and player would be featured in it. 

90s Aesthetic for Logo Designs

Many 90s graphics has been influenced by pop culture and underground music scene. 90s aesthetics developed from grunge style, skateboarding, graffiti and punk cultures, it was so influenced maintain by sans serif and casual handwritten style fonts. 

Some characteristics which are seen through the 90s art style designs are:

- Vibrant colours = Bright yellow, pink, purple, fluorescent green, cerulean blue, neon lasers. These were applied to create bold and eye catching effects in 90s graphics 

- Abstract shapes = Bold, abstract, geometric shapes were standard in the 90s aesthetic, patterns like polka dots were applied 

- Fun patterns = Trippy backgrounds, grids, geometric shapes

- Gradients = Vibrant gradients 

- Font choices = Comic Sans Style, handwritten fonts, condensed sans serif 

Storyboard: Music Video