UMG is a global music corporation. It is the biggest music company in the world and is known to be one of the three big record labels, along side with Sony Music and Warner Brother Music Group. As of 2019, UMG is known to be one of the most innovative music companies in the world due have over 400 platforms worldwide and including artists of all different music genres, styles and abilities. Universal Music Group co-developed Vevo, a YouTube channel designed for music videos, which allows free as supported streaming of videos and other music contents. They engage with a broad array of businesses in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
History:
- Formerly known as Decca Records (1934-1971)
- Turned into MCA Records (1971-1989) as MCA inc merged with American Decca
- December 1996 the company was renamed as Universal Studios and its music division was renamed the Universal Music Group, MCA continued as a label within the Universal Music Group
- 2004 UMG was cast under a separate management from Universal Studios as it merged with MBC Universal
- 2007, UMG created hie entertainment merchandising and brand management division
- The company started to represent artists such as Justin Bieber, Lady Gaga and Kanye West
- 2008, UMG agreed to make its catalog available to Spotify for use outside the US
Social Responsibility:
Universal Music Group believe that it is their responsibility to nurture music and to foster artistry and self-expression. In a world that desperately needs to find more common ground, they believe that music is the best way to provide this. They also stated that using the power of their passion ant community of music lovers, which ranges from employees to artists to fans, they support and partner with organisations around the globe that are working towards meaningful positive change and social responsibility.
Universal Music Group identifies and develops recording artists and songwriters. They also produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain their fans around the world. Their vast catalog of recordings and songs stretches back over a century and comprises the largest, most diverse and culturally rich collection of music assembled. As digital technology refashions the world, UMG are committed to lead in developing new services, platforms and business models for the delivery of music and relayed content empowers innovators and allows new commercial and artistic opportunities to flourish.
Example of artists under UMG music label:
- Ariana Grande
- Taylor Swift
- 5 Seconds of Summer
- Shawn Mendes
- Seventeen
- Alex Aiono
- Billie Eilish
- Bob Marley
- The 1975
- Queen
And many more
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