Primary Audience
AMAYA CONWAY
Age: 16
Gender: Female
Race: Hispanic White
Location: Thorpe Bay, England
Psychographic: Mainstreamers and Succeeders
Interests: Reading, Baking, Singing
How often do you watch music videos: A lot
What do you like most about music videos: The story that’s shown
What platform do you listen to music on: Spotify
MITCHELL ROGERS
Age: 17
Gender: Male
Race: White
Location: Eastwood, England
Psychographic: Explorers, Strugglers, Reformers
Interests: Music, Rugby, Parties, Superheroes
How often do you watch music videos: From time to time
What do you like most about music videos: Give more of an insight to the lyrics of the song and what they may represent to the artist. They
show how the artist feels when writing a song or what they
went through to create their song
What platform do you listen to music on: Spotify
ASHNA KHODABUX
Age: 20
Gender: Female
Race: Brown
Location: Exeter, England
Psychographic: Explorers and Reformers
Interests: Art, Jewellery Making, Shoes
How often do you watch music videos: Rarely
What do you like most about music videos: When there is a story line
What platform do you listen to music on: Spotify
WILL WILSON
Age: 20
Gender: Male
Race: White
Location: Wales
Psychographic: Reformers and Mainstreamer
Interests: Rugby, Gym, Cars
How often do you watch music videos: Never
What do you like most about music videos: Does not
watch music videos
What platform do you listen to music on: Spotify
ADNAAN KHODABUX
Age: 22
Gender: Male
Race: Brown
Location: Southend-On-Sea, England
Psychographic: Reformer
Interests: Gaming
How often do you watch music videos: Rarely
What do you like most about music videos: Girls
What platform do you listen to music on: iTunes
ANWEN SLEATH
Age: 20
Gender: Female
Race: White
Location: Exeter, England / Wales
Psychographic: Succeeders and Explorers
Interests: Documentaries, Fashion, Art, Socialising
How often do you watch music videos: Not Often, only watch them if they are popular or if it’s the music I like
What do you like most about music videos: The aesthetics, likes to visualise the song
What platform do you listen to music on: Spotify
Secondary Audience
Gender: Male
Race: Brown
Location: Southend-On-Sea, England
Psychographic: Succeeders
Interests: Music, Sports and Cars
How often do you watch music videos: From time to time
What do you like most about music videos: The storyline and the outfits
What platform do you listen to music on: YouTube
JAMIE VINCENT
Age: 13
Gender: Male
Race: British White
Location: Southend-On-Sea
Psychographic: Mainstreamer
Interests: Gaming and Drawing
How often do you watch music videos: Never
What do you like most about music videos: The Music
What platform do you listen to music on: Spotify
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