Music Industry Streaming Services

Major Players in the Music Video Industry:

•         Universal Music Group, owns 29.85% of the market
•         Sony Music. Entertainment, owns. 29.29% of the market
•         Warner Music Group, owns 19.13% of the market
•         Independent Labels, owns 12.11% of the market
•         EMI Group , own 9.62% of the market 

This info graphic shows how streaming services have become more popular overtime. Therefore, it is explaining how technology has changed the way audiences consume media products. In this case 45% of audiences use digital streaming services with YouTube being the most popular platform, having 820 million followers. This suggests in order for music videos to be relatively successful, music companies such as the UMG and Sony Music distributing their products through online platforms would allow for maximum profit for both the artist and the company. 

From viewing this info graphic, producing a music video and uploading it to YouTube would be the most accessible place for the target audience to view the product. As well as this, audiences would be able to produce feedback through the comments section and the like button, which reinforces Shirky’s end of audience theory of how audiences are now becoming more active on the internet.