Audeince Research: Focus Group

 Primary Audience 

AMAYA CONWAY

Age: 16

Gender: Female

Race: Hispanic, White

Psychographic: Mainstreamers and Succeeders

Location: Thorpe Bay, England

Interests: Reading, Baking, Singing 

MITCHELL ROGERS

Age: 17

Gender: Male

Race:  White

Psychographic: Explorers, Strugglers, Reformers  

Location: Eastwood, England 

Interests: Music, Rugby, Parties, Superheroes 

ASHNA KHODABUX

Age: 20

Gender: Female

Race: Brown 

Psychographic: Explorers and Reformers   

Location: Exeter, England 

Interests: Art, Jewellery Making, Shoes 

WILL WILSON

Age: 20

Gender: Male

Race: White

Psychographic: Reformers and Mainstreamers

Location:  Wales

Interests: Rugby, Gym, Cars 

 

ADNAAN KHODABUX

Age: 22

Gender: Male 

Race: Brown  

Psychographic: Reformer 

Location: Southend-On-Sea, England

Interests: Gaming 

ANWEN SLEATH

Age: 20

Gender: Female 

Race: White 

Location: Exeter, England / Wales 

Psychographic: Succeeders and Explorers 

Interests: Documentaries, Fashion, Art, Socialising 

Secondary Audience 

NABIL BACHRI

Age: 44

Gender: Male 

Race: Brown

Location: Southend-On-Sea, England 

Psychographic: Succeeders

Interests: Music, Sports and Cars 

JAMIE VINCENT 

Age: 13

Gender: Male

Race: British White

Location: Southend-On-Sea

Psychographic: Mainstreamer

Interests: Gaming and Drawing 

Upon doing audience research I asked the candidates eight questions in order to understand what the customer’s needs and wants are of the specific demongrpahic of 16-25 year olds to ensure that my magazine would be appropriate for the demographic. 

Question 1: How often do you read Magazines?

Amaya: Rarely 

Mitchell: Rarely 

Ashna: Never

Will: Rarely 

Adnaan: Never 

Anwen: Rarely 

Nabil: Sometimes 

Jamie: Never

Question 2: Are you most likely to read a digital or print version of a magazine?

Amaya: Digital 

Mitchell: Print 

Ashna: Digital 

Will: Print 

Adnaan: Digital 

Anwen: Digital

Nabil: Print 

Jamie: Digital

Question 3: What’s your favourite genre of magazine to read? (E.g. fashion, true crime, gossip, TV, etc)

Amaya: Fashion and True Crime 

Mitchell: Gossip, TV, Fashion 

Ashna: Fashion 

Will: Rugby/Sports 

Adnaan: Gaming and Trading 

Anwen: Gossip and True Crime 

Nabil: Motors 

Jamie: Gaming 

Question 4: How much would you pay for a magazine? 

Amaya: £2.51 - £3.50 

Mitchell: £1.50 - £2.50

Ashna: £1.50 - £2.50

Will: £1.50 - £2.50 

Adnaan: £1.50 - £2.50

Anwen: £1.50 - £2.50

Nabil: £2.51 - £3.50 

Jamie: £4.50+

Question 5: What social media platform do you interact with the most?

Amaya: Instagram 

Mitchell: Snapchat 

Ashna: Snapchat 

Will: TikTok 

Adnaan: Instagram 

Anwen: Instagram 

Nabil: Facebook 

Jamie: TikTok

Question 6: Which social media platform are you most likely to read a magazine article on? 

Amaya: Instagram 

Mitchell: Instagram 

Ashna: Snapchat 

Will: Facebook 

Adnaan: Instagram  

Anwen: Twitter

Nabil: Facebook 

Jamie: Instagram 

Question 7: How many magazine companies encourage teenagers and young adults to purchase their products? 

Amaya: Interviews with popular media influencers 

Mitchell: Advertise relevant things for them 

Ashna: Include stuff about teenagers 

Will: Advertise them on social media 

Adnaan: Include discounts on stores teenagers frequently go to 

Anwen: A few discounts on brands 

Nabil: Fashion 

Jamie: Include current trends 

Question 8: What would be your main reason for purchasing a magazine?

Amaya: Entertainment 

Mitchell: If I think it’s interesting 

Ashna: To look at clothes or make up to buy 

Will: For rugby tips 

Adnaan: Entertainment 

Anwen: Interesting title 

Nabil: Bored 

Jamie: Entertainment