Bauer Media:
Bauer Media is a privately owned business that is the known for being the UK’s number one magazine publisher and the number one digital commercial audio broadcaster. It was founded in 19875 with now 200 million consumers worldwide and operates in 13 countries including the Czech Republic, Denmark, Finland, France, Germany, Israel, Norway, Poland, Slovakia, Spain, Sweden, UK and USA and has 15,000 employees.
It is also an entertainment network of iconic and innovative multi-platform brands reaching 25 million consumers using insight and instinct to tell stories that are relevant to audiences and advertisers alike delivering cultural impact. No other media owner has the range and diversity of brands and audiences that Bauer has, it has cultural connections with audiences that makes Bauer different.
They use audience insight to get a deep understanding of their audiences as they feel it is no longer enough to understand what consumers are doing right now but to understand where behaviours, values and attitudes are changing. To do this Bauer strives to create a culture in which diversity is appreciated and supported, where opportunities are open to all where people treat each other with respect and get the same in return. They want their culture to support the highest standards if behaviour everywhere.
What they offer:
SME Services:
Offering marketing and lead generation as a service
Digital technology offers SME services to grow and flourish. As commerce moves online, more people set up digitalised small businesses, digital marketing and sales expertise are increasingly needed to reach customers.
Audio:
Reaching over 55 million listeners weekly
Bauer Media operates over 110 audio brands in seven countries, spanning the UK, Poland, Slovakia, Denmark, Sweden, Finland, and Norway. Their mission is to “make our listeners world sound better”
They are also growing their podcasts which currently includes popular series such as The Empire Film Podcast, The Frank Skinner Show, Superscoreboard and the Pilot TV Podcast
Online comparison platforms:
Bauer Media Group holds market-leading positions
In online comparison in seven European countries, operating platforms for users to compare insurance, personal finance, telecommunication and energy services. 10 million people trust their OCP brands to save time and money when making purchasing decisions
Publishing:
From women’s magazines to TV listings to food and special interest, they create some of the most popular publishing brands in Germany, UK, Poland, France and the US. Over 400+ titles and 100+ digital products entertain, inform and inspire audiences of all ages
M&A, investing in future success:
Bauer media also invest in young and complementary business models, that they course for a successful future
They actively look for interesting acquisition opportunities in each of their four business areas and
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