Magazines:
1. Promote and reinforce brand identity
2. Clear sense of branding across the two elements Of the cross media production
3. Aesthetic being carried across both editions of the magazine, including the context pages and the websites
4. Not relying on standard body-text fonts to create sell lines or the masthead and showed control in terms of size and leading
5. Variety of images on the contents, with anchoring them to the written contents and appropriately laid out and sized text
6. Do not use place holder style guides, they must be fully replaced by the candidates own text and graphic
7. Question normative gender stereotypes
8. Adhere to the codes and conventions of the form and include the key elements from the brief including production detail
9. Specifically address the demographic and make sure to have focus on the topic
10. References to the website with also linking cover lines to the content pages
Online Products:
1. Go beyond the brief, in terms of the amount of material included, in visuals and copy
2. Best sites exhibited effective, bespoke photography and copy, often capturing a tone appropriate to the needles o the intended audiences with a degree of sophistication being clear (as well as wide range of representation)
3. Original backgrounds and labour elements that showed a degree of creativity
4. Consistent Branding
5. Replicate the style and content of the magazine and a range of images and issues indicated by the magazine
6. Add creative audio-visual material including make overs, video look books and interviews with designers
7. Example of tweets, or Instagram posts, a newsletter, example of merchandise for the brands, or discussion of other products available to buy
8. Links between the two products needed to be stronger than just placing the product on the website and limiting social media in order
9. Even pages with visible menu bar
10. Relevant media industry context
Digital Convergence:
1. Mention the website
2. Link it directly to other products
3. Logo on website must match those on other products
4. Use the Sam models
5. Mention the features of for example the website in other products
6. Coherent branding and synergy effectively engaging and giving sustained and insightful meaning for the audience across both products
7. Use of imagery/logo/models/colours/themes across products clearly demonstrated tha the overall branding had been considered
8. Use of cross-media links
9. Consideration fo how to interact with the target audience
10. Develop further than shared fonts and colour schemes
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